Fat Loss 4 Idiots Opinion

Thursday, September 3, 2009

Entering Into The Coffee Business

By Ali Bautista

The coffee business is a good place to look into investing or starting up a coffee store as the industry is expanding. However to take advantage of the growth and money to be made in the industry you need to know what you are doing as well as understanding marketing and how to stay active in the industry.

There are many different types of coffee shops you can open. You have the choice of specialty stores, coffee shops and coffee drive thrus. The coffee industry has exploded since the 1990s and there is still more room for growth.

Typically when looking to start a coffee business you will need to have some cash as this is an investment of type. You may be lucky enough to have enough on your own, you may need to take out a loan or find other investors that can back you.

In general an investment of between $10, 000 to $100, 000 is needed though this number will depend on whether you are starting a coffee kiosk, coffee shop franchise, coffee drive thru or coffee cart.

Coffee franchises can also be a good investment though you can survive competing against franchises. Coffee franchises take some of the marketing pressure off as they have educated many consumers, so you do not have to inform coffee drinkers from the start, they already have knowledge presented by the franchises.

You need to be very smart, completely train and education your employees so that they can pass that knowledge on, make sure your marketing is new and evolving and make sure your drinks are always perfect. You need to be able to change as the market changes. Eventually you will be getting business from repeat customers as well as new customers. - 17269

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