Fat Loss 4 Idiots Opinion

Sunday, August 2, 2009

A Reality Check on the Dr. Perricone-Acai Berry Endorsements

By Travis Van Slooten

You have probably seen a few products out there with a Dr. Perricone acai berry endorsement on them. In fact, you may have seen quite a few of these product lines. But that leaves a person wondering why Dr. Perricone would endorse so many companies and their products. Especially when he has his own very successful product line. Not too long ago, Oprah's website made an official statement that neither she nor anyone on her show endorses any acai berry products. So what is the real story behind all of the claims and endorsements made by the celebrity doctor?

Why Dr. Perricone?

Some of you may ask who Dr. Perricone is and why companies are scrambling to put his name out on their products. Dr. Nicholas Perricone is a dermatologist and anti-aging specialist who has his own line of skin care products and has published several books on such topics as health, beauty, and wellness. Oprah fans are sure to recognize him as he has made appearances on the popular talk show quite a number of times already. In fact, part of his image as a celebrity doctor can be attributed to these guestings on Oprah. His qualifications as a doctor and his popularity as a tv personality lends credibility to whatever product he chooses to endorse.

What Are Companies Claiming?

The claims vary from company to company. Most of the shady companies who feel the need to use celebrity endorsement are simply using the likeness of Dr. Perricone. Acai berry companies who do this without his permission, which is to say all of them, are being misleading to consumers and are not worth considering for your business. If you should find a company which claims that Dr. Perricone is backing them personally, you know immediately that this company is lying to you.

What is the Real Connection Between Dr. Perricone and Acai Berry?

There is none as far as endorsing specific acai supplement brands is concerned. Dr. Perricone does however, believe in the acai berry's potential health benefits and touts it as one the most nutritious fruits that can be found. And because he is an anti-aging expert, he has also studied the possible effects of consuming acai berry to aid in delaying the aging process. The fact that Dr. Perricone is convinced of the acai's potential has driven acai promoters to use his name in marketing their brands.

The long and the short of it is, there is no truth to any Dr. Perricone-acai berry endorsements you may see on some websites. Companies making such false claims are simply capitalizing on the doctor's celebrity in hopes of making more money. With Oprah and Dr. Perricone threatening to pursue companies that make these claims, you'll likely see less of them. Regardless, you now now that any company that claims there acai supplement is somehow endorsed by Dr. Perricone, you'll know the truth! - 17269

About the Author:

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home