Fat Loss 4 Idiots Opinion

Saturday, August 8, 2009

The Truth About the Supposed Acai Berry-Rachael Ray Connection

By Travis Van Slooten

If you come across that "acai berry as seen on Rachael Ray" slogan all too often and in different acai sites at that, you'll no doubt wonder why Rachael seem to be endorsing different brands. The truth is, she isn't. When it comes to this little berry that has taken the health industry by storm, there are so many half-truths and scams perpetrated that it's tough sifting through the myth from the reality. That Rachael Ray is backing an acai supplement brand is one such myth.

The False Claims

It's quite straightforward, really. Any company that says their product is endorsed by Rachael Ray is making false claims. There has been no mention made of the acai berry diet on Rachael Ray, the tv show, as well. Somehow, these people and businesses find it easy to attach their products to the popular talk show host and claim an acai berry - Rachael Ray connection, even if such an endorsement has never been made. Even if this company were selling a good product, such business practices would put their sincerity and legitimacy in question. And all these lies are made in order to make easy money.

How Rachael Ray Sees Acai Berry

So what really does Rachael have to say about acai berry? First, the talk show site issued a clear statement that the host has never endorsed any particular brand of acai products. What was featured on the show was the fruit itself and the potential health benefits that come with it. Rachael Ray has also never recommended the acai berry diet plan for weight loss. The problem is that these companies can be very clever. They usually just manage to imply an endorsement but stop short of claiming something for which they can be legally accountable.

Acai Berry and Celebrity Endorsements

Because of the popularity of the acai berry, manufacturers and distributors are using these supposed endorsements by famous names to either make a quick buck by selling substandard products which you can never tell (they're endorsed by celebrities, remember?) or make their brand "outshine" all the other acai companies. Either way, it's best to steer clear of these companies who are fond of name-dropping. You will only be encouraging them to continue deceiving consumers.

You should also avoid products which make ridiculous claims for their product. While it is loaded with nutrients, the acai berry has not been proven to reverse signs of aging, work as a weight loss product or fight erectile dysfunction. Look for a company that lets their product speak for itself and does not claim to be the acai berry diet on Rachel Ray. - 17269

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