Fat Loss 4 Idiots Opinion

Friday, January 29, 2010

Organic Fair Trade Coffee: What The Buzz Is About

By Ali Bautista

Common among politically conscious java drinkers, "Organic Fair Trade Coffee" is a phrase we hear a lot, but is not often explained. "Why should I seek out and purchase this particular kind of coffee?" One might ask. "How can I tell which brands fit this description and even then, where can I find it?" Well, hopefully all of those questions can be answered in the following paragraphs.

What does it mean?

Think about what you probably paid for the last latte you had -- 3, 4 dollars? Well, if you compared that to the wage of farmers who labor seven days a week to provide not only that cup but millions more, you'd probably be upset. You see, in poorer nations, especially in South America, farmers barely make enough money to feed their families. The idea behind this cause is to pay these workers the price they deserve for cultivating the beans. No more, No Less.

How Can You Tell Which is which?

This is the really simple part. While there is no official brand per Se, there is a nifty logo which they've designed to set different coffees apart. It consists of a drawing of a faceless half black, half white person (ying-yang style) holding two baskets with the word "CERTIFIED" printed below. The label should be hard to miss on your next purchase.

Where to Purchase

Nowadays, just about every independent coffee shop serves certified coffee, if not exclusively. However, if this isn't your type of spot, then you can even head over to Starbucks. Yep, it's true. Most people don't know, but all you need to do is ask and Starbucks will provide you with a cup of certified coffee or whatever intricate coffee-based drink you desire. If you prefer to just go home and brew it yourself, that's no problem. Nearly every major supermarket carries at least one certified brand.

So, those are the basics behind Organic Fair Trade Coffee. It's an attempt to level the playing for farmers in struggling nations and it's a worthwhile cause. It's also very simple for anyone to chip in -- any coffee drinker at least. Even if you only buy the rare cup via a Starbucks drive-thru, you can make a difference. So, next time you hear some people chatting away, don't be afraid to chime in. - 17269

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